Electric is the twelfth studio album by English synthpop duo Pet Shop Boys, to be released on 15 July 2013. It is the band's first album to not be released on Parlophone, and will be released on the duo's own label, x2, through Kobalt Label Services.
The opening track "Axis" was released to iTunes on 1 May 2013, accompanied by a music video. In addition to the album cover and tracklist, the Boys also premiered a neon light-saturated video clip for the number, and it features ritualistic dancing, a high-speed race through tunnels and city streets at night and what appears to be silhouettes of Neil and Chris lurking in the background.
The opening track "Axis" was released to iTunes on 1 May 2013, accompanied by a music video. In addition to the album cover and tracklist, the Boys also premiered a neon light-saturated video clip for the number, and it features ritualistic dancing, a high-speed race through tunnels and city streets at night and what appears to be silhouettes of Neil and Chris lurking in the background.
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