After the Global success of ‘Wake Me Up’, Avicii has announced "Hey Brother" will be the next single to be taken from his debut album ‘True’.
After the relative underperformance of club-banger “You Make Me”, the Swede has opted for another electro-folk concoction in the vein of “Wake Me Up”. Smart move. The song is already top five in Australia, Sweden and Germany.
‘Hey Brother’ is of course the song from ‘True’ that sounds most in tune with the aforementioned ‘Wake Me Up’ – American roots music infused with Scandinavian house music. And in Avicii’s native Sweden, without the track even being promoted as a single yet, it’s the song that the Swedes have pounced on the most. On the day of the album’s release, ‘Hey Brother’ went straight to number 1 on the Swedish iTunes chart, where it’s remained pretty much continuously ever since. And this has translated into ‘Hey Brother’ being number 1 on the official Swedish singles chart for the last four weeks too. So it’s a bit of a no brainer all around, that it gets released as the next single worldwide.
The lyric video doesn’t really have a narrative or distinct theme but it evokes a strong feeling of nostalgia with images of men at work (farmers, mechanics etc) and children interspersed with natural wonders and popcorn. It’s strangely compelling. Watch up top.
‘Hey Brother’ is of course the song from ‘True’ that sounds most in tune with the aforementioned ‘Wake Me Up’ – American roots music infused with Scandinavian house music. And in Avicii’s native Sweden, without the track even being promoted as a single yet, it’s the song that the Swedes have pounced on the most. On the day of the album’s release, ‘Hey Brother’ went straight to number 1 on the Swedish iTunes chart, where it’s remained pretty much continuously ever since. And this has translated into ‘Hey Brother’ being number 1 on the official Swedish singles chart for the last four weeks too. So it’s a bit of a no brainer all around, that it gets released as the next single worldwide.
The lyric video doesn’t really have a narrative or distinct theme but it evokes a strong feeling of nostalgia with images of men at work (farmers, mechanics etc) and children interspersed with natural wonders and popcorn. It’s strangely compelling. Watch up top.
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